ABOUT US
IWOWD – Your one stop shop for all things fashion!
IWOWD is a women centric fashion e-retail created by our founder Manasa Rajan. Starting off as an idea in India and taking its shape in the US, IWOWD became a big part of the South-Asian community in the US where having access to Indian clothing was rare and expensive. As IWOWD took over the community in the US, we garnered love from all around the world including the very place it started – India! Now, IWOWD is back to its base and is ready to roll out curated outfits to all parts of the world.
IWOWD was created for one thing – To make you control the way fashion works – for you, your comfort and style. At IWOWD, our main aim is to understand your style and give you the power to endorse a style statement that works for you!
Our in-depth market research made us realize one thing – not all sizes are the same across different brands and one size does not fit all. We at IWOWD are focused on revolutionizing the fashion industry by breaking stereotypical norms and redefining trends such that you are in control of what fits you.
To achieve this goal, we have created custom-made clothing, apparel and accessories – and all this at your fingertips! While ensuring your style is intact, we also go a step ahead to preserve the artistry by hand making each piece.
Also, as a step towards the preservation of the environment, we practice environmentally safe methods and ensure that we do not mass-produce any product thereby reducing our impact on the clothing landfill and also preserving your individual style. To advance our environment safety goals, we use eco-friendly packaging to limit our use of any non-recyclable material in our packaging.
Our core belief is that you create a piece that fits you, compliments you and makes you return to your wardrobe to pick up your favorite piece created by IWOWD! We do not want to create a niche brand where you only buy an item for the label. Rather we are building a brand that makes you want to don the item for your identity!
While our main goal is helping you choose your perfect outfit along with the accessories to compliment it, we are also the producers of elegant home-décor items. IWOWD does not stop there! We also offer a customized corporate gifting section, so you can ditch the same old flasks, calendars and coffee mugs. We offer thoughtful gifts that show that you care about your team, ensuring that the gift is useful and not just a show-piece.
